SINGAPORE - November 12, 2003 - Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products for PC users, today announced Creative Prodikeys? DM - sequel to the award-winning Creative Prodikeys, the world's first music-and-PC dual keyboard. Creative Prodikeys DM (Desktop Music) features a new compact form factor design, which integrates a highly velocity-sensitive 37-key MIDI keyboard, music controls - such as Sustain, Octave Shift buttons and Pitch Bend Wheel - with an ergonomically-designed multimedia PC keyboard with Programmable Hot Keys.
Creative Prodikeys DM comes with an easy-to-use music software, featuring different modes for users to learn, play and compose music on the PC. The user can choose to enjoy playing a tune right away using the FunTunes and PentaTunes modes, or learn to play any selected song in five simple guided lessons in Learn mode. One can also do simple sequencing and record music compositions in MP3 format for sharing on the Internet. It works as a MIDI controller and can be installed easily on any desktop PC via the standard PS/2 keyboard connection port. When used with Creative's award-winning range of Sound Blaster® audio cards, users can experience excellent, high-quality realism of a wide range of musical instruments and effects.
"By now, the first Creative Prodikeys has already gained much recognition through highly-acclaimed awards and positive feedback from reviewers and users. The new Creative Prodikeys DM features better ergonomics, additional music controls, and programmable features on the hot key buttons and MIDI keys. We're now ready to take the market further," said Sim Wong Hoo, chairman and chief executive officer of Creative Technology Ltd.
"Creative Prodikeys DM is a smart and convenient desktop music solution. It fits nicely onto any desktop setup, which is perfect for home studios, as well as computer music labs in schools. Everyone can appreciate the well designed and easy-to-use software. It has made music learning and creation simple for everyone - whether you are a novice or professional musician. Now everyone can be a musician and even publish his own music." said Lim Kok Liang, director, Creative Music Initiative, Creative Technology Ltd.
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Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.
This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, Prodikeys and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries.