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Creative Introduces the Small and Beautiful ZEN™ V Plus MP3 Player in a Higher Capacity of 8GB

New ZEN™ V Plus Lets You Have Even More Music, Photos and Video at Your Fingertips

SINGAPORE - September 29, 2006 - Creative Technology Ltd. (NASDAQ: CREAF), a worldwide leader in digital entertainment products, today introduced the Creative ZEN™ V Plus MP3, photo and video player with built-in FM radio in a higher capacity of 8GB. Retaining its amazingly small and lightweight features, the Creative ZEN V Plus 8GB lets you enjoy even more music, photos and video at your fingertips.

Available in glossy black with a new colour accent of red, the Creative ZEN V Plus 8GB is ergonomically designed with great curves and contours. It is so tiny that it tucks away perfectly inside the coin pocket of your jeans and so lightweight that you will almost forget it is there except for its phenomenal sound quality. Its 1.5-inch color OLED screen displays vibrant and stunning digital photos, video and colour menus.

The Creative ZEN V Plus includes all of the following features:

• The smooth contours and tiny size of the Creative ZEN V Plus enable it to fit naturally in your fingertips or to tuck away easily in a small pocket or purse and it looks as great as it feels.
• Special coating on the entire player to help prevent scratching.
• Vibrant 1.5-inch OLED screen for stunning video, photos and album art.
• Music Subscription Support - from major services such as Yahoo! Music Unlimited, Urge, Napster To Go and Rhapsody To Go, support for Audible audio books and payper-download services including Soundbuzz.
• Built-in FM radio with 32 station presets.
• A voice recorder for capturing notes or lectures.
• Syncs with Microsoft Outlook - includes a built-in organizer with Calendar, Contacts and Tasks.
• Direct CD Recording - with line-in connection and a Sync Track button to separate different songs recorded from an entire CD.
• Incorporates the most popular “ZEN Patent” user interface - for intuitively accessing
  music, photos, video and colour menus and displaying album art.

Pricing and Availability
The Creative ZEN V Plus 8GB will be available in retail stores in Singapore in October 2006 at a suggested retail price of S$429.00.

In addition, a limited edition of the Creative ZEN V Plus 8GB in glossy black with blue accent at S$429.00 is now available exclusively for online sale at sg.store.creative.com.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN™ and MuVo® portable audio players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

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This announcement relates to products launched in Asia Pacific. The product names, content, prices and availability are subject to change and may differ elsewhere in the world according to local factors and requirements. Creative and the Creative logo are registered trademarks of Creative Technology Ltd. in the U.S. and other countries. All other brand and product names are trademarks or registered trademarks of their respective holders.