About Creative

Creative Presents Sound Blaster® Easy Record - Digitise and Convert Entire Music Collections from Cassettes, LP Records or CDs to the Computer Easily with USB Plug and Play Convenience

Enjoy Easy and Portable Recording On the Go with Seamless Importing to iTunes Library and Instant Upgrade to Sound Blaster® Quality Audio

SINGAPORE - 6 October 2009 - Creative Technology Ltd. today introduced the Creative Sound Blaster^® Easy Record which helps users effortlessly convert their favourite music from cassettes, LP records, CDs or MDs to digital form via a convenient plug and play USB connection.
Creative Sound Blaster Easy Record

The Creative Sound Blaster Easy Record comes bundled with Smart Recorder software which guides users step by step in recording music and has the option to import recorded tracks directly to their iTunes^® libraries. Together with a myriad of line-in connectors for external audio equipment such as CD players and turntables, the Creative Sound Blaster Easy Record provides users unrivalled convenience and ease in recording their personal music collections.

The Creative Sound Blaster Easy Record is highly versatile and works with desktops, notebooks and even netbooks. Users only need to connect it via a USB port with no drivers required for basic recording, and it is compatible with Windows 7 / Vista / XP. Besides the Stereo RCA inputs, there is also a 3.5mm Line-In connector for MP3 players or mobile phones, and a Headphone-Out for monitoring the audio during recording. The compact design of the Creative Sound Blaster Easy Record makes it convenient to carry around, granting users easy and portable recording on the go.

In addition, users of the Creative Sound Blaster Easy Record are able to upgrade their low quality onboard PC audio to the famed Sound Blaster standard for music listening pleasure and improved movie and gaming sound. The bundled Sound Blaster software provides premium audio quality through a comprehensive suite of music listening applications such as EAX^® effects and CMSS^® surround, delivering the renowned Sound Blaster audio as experienced by millions of users around the world.

Pricing and Availability
The Creative Sound Blaster Easy Record will be available in Asia from mid October 2009 onwards at the suggested retail price of US$29.99.

Pricing and availability may vary according to region.

For more information about the Creative Sound Blaster Easy Record, please visit www.soundblaster.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster, EAX, CMSS and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.