About Creative

Creative Introduces Wireless Bluetooth Music Listening and Voice Communication in New WP-Series Headphones

Featuring an “Invisible Mic” Concealed in the Earpiece

SINGAPORE - 5 May 2011 - Creative Technology Ltd today announced the launch of the Creative WP-450, WP-350 and WP-250 Bluetooth music listening and voice communication headphones with “invisible mic”. These headphones are the ideal wireless companions for the iPod, iPhone, Blackberry, Android phones and other smart communication devices.

Creative WP-450

Creative WP-350

Creative WP-250

The Creative WP-Series of headphones comprises of the WP-450, WP-350 and WP-250, designed for mobile phone users who want the best voice quality for calls and the best audio playback quality for music. These premium headphones deliver a high quality music listening experience, crystal clear in-call voice quality, wireless connectivity and feature an “invisible mic” built into the earpiece.

“We designed the Creative WP-Series of headphones to provide the highest quality wireless voice communications and music playback, so anyone with an iPhone, Blackberry or Android phone can experience much clearer calling and excellent audio playback quality from just one set of headphones,” said Ting Lai Chu, Vice President for the Advanced Multimedia Group at Creative Technology Ltd.

Key Features of Creative's WP-Series Bluetooth Headphones with “Invisible Mic”

Creative WP-450 Headphones

Ergonomic Design Premium Grade Wireless Music Listening and Voice Communication

• Delivers high quality music and crystal clear voice calls from all compatible mobile phones and Bluetooth audio devices
• “Invisible microphone” with noise suppression and speech enhancement processing, delivering clear audio calls under noisy environment
• Superb audio-video synchronisation with apt-X technology
• Easy access call and playback controls with volume level buttons
• Lightweight with supra-aural design and soft leatherette ear cushions
• Headphones fold into a compact bundle for storage and travel
• Extended music playback up to 8 hours and talk time of up to 9 hours
• Bundled with soft protective pouch for ease of travel and USB cable for charging

Creative WP-350 Headphones

High Quality Wireless Music Listening and Voice Communication

• Shares the same sonic acoustic properties as the highly acclaimed Creative WP-300 - now comes with “invisible mic”
• Delivers high quality music and crystal clear voice calls from all compatible mobile phones and Bluetooth audio devices
• “Invisible microphone” with noise suppression and speech enhancement processing, delivering clear audio calls under noisy environment
• Superb audio-video synchronisation with apt-X technology
• Easy access call and playback controls with volume level buttons
• Lightweight with supra-aural design and soft leatherette ear cushions
• Flat-fold design for portable convenience
• Extended music playback up to 8 hours and talk time of up to 9 hours
• Bundled with soft protective pouch for ease of travel and USB cable for charging

Creative WP-250 Headphones

Active Lifestyle High Quality Wireless Music Listening and Voice Communication

• Streams high quality music with clear voice calls from all compatible mobile phones and Bluetooth devices
• In-Ear and behind-the-neck design for secure fit during active usage
• “Invisible microphone” delivers distinct voice calls
• Convenient call and playback controls with volume adjustments on earbud

Pricing and Availability

The Creative WP-450, Creative WP-350 and Creative WP-250 headphones will be available at The CREATIVE Stores at International Business Park and Marina Square, the online store at sg.store.creative.com and authorised dealers in Singapore at the following suggested retail prices:

The Creative WP-350 headphones will be available from mid June 2011 onwards. The Creative WP-450 and Creative WP-250 headphones will be available from September 2011 onwards.

For more information about the Creative WP-450, Creative WP-350 and Creative WP-250 headphones, please visit www.creative.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

# # #

This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Sound Blaster and ZEN are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All other trademarks are the property of their respective owners.