About Creative

MEDIA ALERT
8 June 2011

Anyone, regardless of proficiency level, can master the Chinese language through a fun and easy system – Creative's PlayChinese™ Pedagogy System. Only 15 minutes a day is needed – to PlayChinese!

Sim Wong Hoo, Chief Architect of the PlayChinese™ Pedagogy System and CEO of Creative Technology, discovered long ago that the greatest obstacle in the learning of the Chinese language is the fear of the Chinese language. Effectively bilingual, Sim leads the way in pioneering a new pedagogy that revolutionises the way people approach the Chinese language, helping to eliminate fear of the language and enabling people to master Chinese through fun and play.

The PlayChinese Pedagogy System is designed to help eliminate this fear and unlock the ability to master Chinese through four key pillars:

The fifth pillar of the Creative PlayChinese Pedagogy System is the HansVision Chinese productivity software. It is the super-pillar that enables anyone to enhance their proficiency level in Chinese with minimal effort. Other features of the PlayChinese Pedagogy System include the PlayChinese 14-book series in hardcopies, the PlayChinese Magic Cards and other Magicware.

Visit Creative's Booth (B2033) at the PC Show to discover PlayChinese™ Pedagogy System's "no tests, no stress" approach to learning Chinese. Available are three Creative PlayChinese packages catering to different requirements – Basic, Normal and Express. Users of Creative PlayChinese packs are eligible to participate in the Creative PlayChinese Marathon Contest for the chance to win up to S$2 million in cash prizes. Contest terms and conditions apply.

For more information on the PlayChinese Pedagogy System, please visit www.playchinese.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN^® MP3 and portable media players. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.