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MEDIA ALERT - Experience Phenomenal Audio and Mind Blowing Deals at IT SHOW 2015 with the New Sound Blaster® Roar 2 Portable Wireless Speaker, Sound Blaster X7 and Many More

18 March 2015

The all new Sound Blaster Roar 2 portable Bluetooth wireless speaker retains the same 5 speaker drivers, electrical design, and battery life as the Classic Sound Blaster Roar − but is now 20% smaller and 10% lighter, and available in black or white. The hottest-selling and award-winning original Sound Blaster Roar is available at irresistible mind-blowing deals.

Experience Creative's most powerful and technologically advanced audio solution to date - the Sound Blaster X7. Created to provide only the best audio experience for gamers, the Sound Blaster X7 incorporates Creative's renowned audio processing technologies with the finest audiophile-grade components and specifications, coupled with a whole slew of advanced features to cover all aspects of usage on different platforms. The Sound Blaster X7 is a double honoree at the 2015 CES Innovation Awards in the ‘Home Audio/Video Components and Accessories' and ‘Computer Hardware and Components' categories. Pair it with the new E-MU XM7 high performance passive bookshelf speakers for an absolutely amazing immersive cinematic audio experience.

Engineered to withstand the harshest of weather elements, the Creative MUVO mini Bluetooth portable wireless speaker enables users to enjoy and share all types of digital entertainment content out loud with family and friends - music, videos, movies, games and voice calls - anytime, anywhere, in any weather. Designed to deliver amazingly loud sound and powerful bass for its small size.

Back by popular demand is the crowd favourite Creative ‘BlasterMania' Jackpot with thousands of prizes to be won each day, including the Sound Blaster Roar, Sound Blaster Roar 2 and Sound Blaster X7. No purchase needed. Win attractive vouchers at the Jackpot to offset against purchases. What's more, pick up unbelievable deals at The Big Lelong Corner starting from only $1!

For Portable Wireless Entertainment Enjoyment

Creative Sound Blaster Roar 2 Portable Wireless Speaker
— Smaller, Lighter, Sexier

The all new Sound Blaster Roar 2 portable Bluetooth wireless speaker retains the same 5 speaker drivers, electrical design, and battery life as the Classic Sound Blaster Roar − but is now 20% smaller and 10% lighter. And it is available in black or white. Encased in a stylish sleek housing that exudes the understated sophistication of a well-designed audio instrument, the smaller-lighter-sexier Sound Blaster Roar 2 continues to impress, whether it is used at the office, in a designer home, or at a party.

The Sound Blaster Roar 2 also comes with two all new features not found on the original Sound Blaster Roar:

• Increased flexibility with additional placement and acoustic options − Users can choose between placing the speaker horizontally for room-filling and balanced audio, or vertically for louder, no-holds barred audio
• Beautifully machine-finished pulsating passive bass radiators − The Sound Blaster Roar 2's passive bass radiators are revealed and beautifully machine-finished. They pulsate mesmerizingly − users can now not only hear the bass, but they can actually feel and see the powerful bass in action

• Creative Sound Blaster Roar 2 Portable Wireless Speaker @ SRP S$329
• ROAR 2 KILLER DEAL @ SRP S$378
  • Creative Sound Blaster Roar 2 Portable Wireless Speaker @ SRP S$329
  • Neoprene Carry-bag @ SRP S$49
• IT SHOW 2015 Promotional Price @ S$249

• ROAR 2 YIN YANG DEAL @ SRP S$756
  • Creative Sound Blaster Roar 2 Portable Wireless Speaker @ SRP S$329
  • Creative Sound Blaster Roar 2 Portable Wireless Speaker @ SRP S$329
  • Neoprene Carry-bag @ SRP S$49
  • Neoprene Carry-bag @ SRP S$49
• IT SHOW 2015 Promotional Price @ S$468

Creative Sound Blaster Roar Portable Wireless Speaker
− Winner of ‘Design Of The Year' - President's Design Award 2014

Designed to rival existing home stereo systems, the Sound Blaster Roar, a new concept booklet-size, portable 5-driver wireless speaker is a heavyweight contender in the wireless speaker market that delivers amazingly powerful, precision-tuned, high fidelity sound from a compact and portable booklet size.

Dubbed the ‘Audiophile Sound Booklet', the sleek, metallic Sound Blaster Roar measures only 57 x 202 x 115 mm and weighs 1.1 kg, but still packs a punch in audio performance. A product of years of research in speaker design and technology, it represents the pinnacle of portable wireless audio, and marks the redefinition of the home stereo and wireless speaker market - by combining wireless connectivity, portability, high fidelity and audio power all into one compact unit that can rest on the palm.

Beyond its astounding audio performance, the Sound Blaster Roar also comes with many useful features, such as speakerphone teleconferencing, a MicroSD slot for MP3/WMA/WAV playback and audio recording, a siren, and various audio modes.

• Sound Blaster Roar - a new concept, 5-driver high performance wireless portable speaker that delivers astoundingly powerful, precision-tuned high fidelity sound from a very compact and portable booklet-sized form factor
• Bi-amplified design produces amazingly powerful and balanced lows, mids and highs
• Far-field front-firing drivers disperse high frequencies forward. Active top-firing mid-range and bass driver disperse less sweet-spot dependant audio for height. Additional dual opposing side-firing bass radiators further extend the power of the bass. These holosonic soundscape enables improved width, height and depth while preserving stereo focus
• Boxer-bass-module design allows a low centre of gravity, thus increases speaker stability
• ROAR button instantly and significantly boosts the speaker's loudness, depth and audio spaciousness
• 360° voice pickup high quality microphone for speakerphone teleconferencing
• Integrated Voice Recorder allows for phone conversations, simple one-touch audio recording directly to a MicroSD card
• Integrated WMA and MP3 Player plays music directly from a MicroSD card without a smartphone
• High-quality aptX® and AAC codec support for wireless audio playback
• NFC connectivity - Tap and connect an NFC-enabled smart phone easily
• Connects to two Bluetooth-enabled devices simultaneously

• Creative Sound Blaster Roar Portable Wireless Speaker @ SRP S$299

• ROAR KILLER DEAL @ SRP S$338
  • Creative Sound Blaster Roar Portable Wireless Speaker @ SRP S$299
  • Carry-bag @ SRP S$39
• IT SHOW 2015 Promotional Price @ S$198

• ROAR MEGA DEAL @ SRP S$695
  • Creative Sound Blaster Roar Portable Wireless Speaker @ SRP S$299
  • Creative Sound Blaster Roar Portable Wireless Speaker @ SRP S$299
  • Carry-bag @ SRP S$39
  • Carry-bag @ SRP S$39
  • Mega Stereo Cable @ SRP S$19

Powerful and Advanced Audio Solution

Creative Sound Blaster X7 Audio Solution
− The Ultimate All-Encompassing Audiophile Upgrade for Pro-Level Gamers
− 2015 CES Innovation Awards Honoree - ‘Home Audio/Video Components and Accessories'
− 2015 CES Innovation Awards Honoree -‘Computer Hardware and Components'

BIGGEST array of features for any Sound Blaster, including an unprecedented kickass built-in power amplifier, cross-platform connectivity, and Sound Blaster intelligent audio enhancement technologies.

BADDEST player in the arena of entertainment audio - with only the finest of the finest audiophile-grade components that deliver the absolute best audio performance. Get the best of the best - state of the art “Fine Gold” capacitors just to squeeze out that last drop of performance on top of the already superb audio quality. Indulge yourself with swappable op-amps to gratify your inner connoisseur for exquisite tonal characteristics.

BOLDEST - Dare to overcome mountains of obstacles to create an ultra premium audiophile-grade device and fuse it with such a mind-blowing list of features; and then compress all of it into one stylish compact trapezoidal prism that can be easily connected to the PC and just about anything else.

• Burr-Brown (PCM1794) 127dB digital-to-analog converter (DAC) supports high-resolution audio playback of HD audio tracks up to 24-bit/192kHz when connected to PC/Mac, including 24-bit/88.2kHz and 24-bit/176.4kHz
• Texas Instruments (TPA6120A2) 600Ω headphone amplifier is capable of driving audiophile-grade headphones, with full and detailed clarity
• High power, high efficiency Texas Instruments Class D amplifier (TPA3116D2) delivers up to 100W power (2 x 50W @ 4Ω) to passive bookshelf and tower speakers
• Burr-Brown (PCM4220) 123dB analog-to-digital converter (ADC) delivers high quality, low noise analog line-in audio playback and audio recording of up to 24-bit/192kHz
• Nichicon “Fine Gold” capacitors offers rich sound in the bass register and clearer highs
• USB 2.0 Host connectivity allows direct streaming of high quality, lossless audio from Android and iOS devices
• Asynchronous Mode USB Audio greatly reduces jitter and allows accurate high-resolution audio data transfer from the computer

• Creative Sound Blaster X7 @ SRP S$499
• Creative Sound Blaster X7 Limited Edition @ SRP S$599
  (with 144W power adapter and 1 ohm headphone amplifier output impedance)

E-MU XM7 High-Performance Passive Bookshelf Speakers
- All New Compact Passive Speakers with Custom Drivers Designed to be the Perfect Companion for the Sound Blaster X7

E-MU XM7 is a pair of high-performance passive bookshelf speakers specially created as a companion for the Sound Blaster X7 audio amplifier and USB DAC. Leveraging on E-MU's expertise in speakers and monitor design, these passive bookshelf speakers boast a high dynamic range and stunning soundstage to complement the most advanced Sound Blaster to date, giving users a cinematic audio experience for movies, games and a live concert experience for music.

• Creative Sound Blaster X7 Best Companion Deal @ SRP S$898
  • Creative Sound Blaster X7 @ SRP S$499
  • E-MU XM7 Passive Speakers @ SRP S$399
• IT SHOW 2015 Promotional Price @ S$499

• Creative Sound Blaster X7 Limited Edition Best Companion Deal @ SRP S$998
  • Creative Sound Blaster X7 Limited Edition @ SRP S$599
  • E-MU XM7 Passive Speakers @ SRP S$399
• IT SHOW 2015 Promotional Price @ S$599

Creative MUVO mini Portable Wireless Speaker
Creative MUVO mini - the near-field communications (NFC) Bluetooth portable wireless speakers. Sporting a contemporary geometric compact encasement with four colour options of red, blue, white and black, the Creative MUVO mini is designed to deliver amazingly loud sound and powerful bass for its small size. Furthermore, it is engineered to withstand the harshest of weather elements, enabling users to enjoy and share all types of digital entertainment content out loud with family and friends - music, videos, movies, games, as well as voice calls - anytime, anywhere and in any weather.

• Weatherproof tiny Bluetooth portable wireless speaker with NFC for fuss-free connectivity
• IP66 certified for dust and water protection
• Delivers amazingly loud stereo audio from 2 full range micro drivers
• Oversized front bass radiator delivers “BIG SPEAKER BASS” from a compact size
• Answers calls with speakerphone teleconferencing capability
• Plays up to 10 hours of audio with its internal rechargeable battery

• Creative MUVO mini Portable Wireless Speaker @ SRP S$99

For Crystal Clear Call and Entertainment

Creative Aurvana In-Ear3 Plus Earphones
- High-end Noise-isolating In-Ear Earphones with Mic

The Aurvana In-Ear3 Plus earphones features a more refined acoustic tuning, an inline microphone and a remote control for voice and music playback control, plus superior tangle-free braided cable made of high quality nylon.

• Micro Powerhouse - Imagine if one could shrink down a set of studio speakers so that they fit into one's ears. This is exactly what Creative has done with the Aurvana In-Ear3 Plus. Styled in contemporary dark-chrome finish, its precise Dual Balanced Armature Tweeter and Woofer speakers and optimised sound tube design with passive crossovers on each side deliver the accurate and smooth response that user would expect from studio speakers
• Perfect Acoustics - The angled sound tube fits the ear canal snugly to provide a natural fit, while its patent-pending acoustic partition design separates the highs (Tweeter) and mids/lows (Woofer) to produce a more defined audio soundscape
• Excellent Sound Isolating Design - The AuraSeal in-ear design with supplied silicone and foam eartips in different sizes provide up to 98% noise isolation and minimise bass leakages too - giving user an optimal music experience anywhere, anytime
• Clear Conversations with Optimised Controls - Users of smartphones or tablets can conveniently answer voice calls or control music playback with the earphones' ergonomic in-line microphone and one-button remote with volume adjustment
• High Quality Secure Fit - The over-ear cable loop offers a convenient wearing style that stays securely on, even when users are on the move. The premium, high-purity Oxygen-Free Copper cabling along with a sturdy L-shaped 4-pole gold plated plug provide a high-grade connection
• Superior Tangle-Free Fabric Cable - The earphones' braided fabric cable made with high quality nylon not only helps reduce undesirable contact noises caused by friction, it also helps reduce messy tangling of cable during use, enabling users to enjoy a fuss-free music listening experience

• Creative Aurvana In-Ear3 Plus Earphones @ SRP S$199

Creative Aurvana In-Ear2 Plus Earphones
— Perfect Acoustics Reimagined

The Aurvana In-Ear2 Plus earphones also features a more refined acoustic tuning, an inline microphone and a remote control for voice and music playback control for a wide range of smart devices. With an ultra-comfortable fit and superb noise-isolation effect, the Aurvana In-Ear2 Plus offers a truly pristine listening experience.

• Perfection Redefined - The Aurvana In-Ear2 Plus earphones' precise Balanced Armature driver with acoustic grille design allows it to deliver precise, detailed and smooth sonic response complemented by a punchy bass. Users can hear music come to life with an overall fuller and warmer audio presentation
• Excellent Noise Isolation - AuraSeal in-ear design offers superb noise-isolation of up to 95%. Ambient noises such as those from airplanes or train engines are significantly reduced so that the user can enjoy a favorite tune in peace
• Ergonomic Fit - Accurately contoured to create a comfortable fit for the user's ears in order to minimise sound leakage that can mar bass reproduction; and fit securely to the user's ears even during active pursuits. Soft, ultra-comfortable and secure fitting hypoallergenic eartips are available in different sizes
• Crystal Clear Entertainment - Premium quality Oxygen-Free Copper cable coupled with a sturdy L-shaped 4-pole gold plated plug offer excellent audio transmission by reducing distortions significantly, so the user gets to enjoy crystal clear music playback
• Clear Conversations with Optimised Controls - Features an inline microphone and a one-button remote control with volume adjustment that delivers crisp conversations during calls and allow general call and playback controls optimised for a wide range of smart devices

• Creative Aurvana In-Ear2 Plus Earphones @ SRP S$129

Creative Sound Blaster JAM Bluetooth Headset
The Sound Blaster JAM, a lightweight and powerful Bluetooth headset with long battery life to give today's smartphone user great wireless audio for music, movies, games and communication on the go. The headset also doubles up as a pair of Sound Blaster audio-enhanced headphones when connected to a PC/Mac via USB.

• Light, portable design - Sound Blaster JAM uses lightweight materials that minimise bulk and increase comfort and mobility.
• Long listening comfort - The ergonomic fit of the soft ear cushions ensure comfort and long listening hours.
• High-performance Neodymium drivers - The high-performance Neodymium drivers are capable of handling frequency response of 20Hz ~ 20kHz.
• Engineered by Sound Blaster - The Sound Blaster JAM is specially designed and tuned by the Sound Blaster team to deliver rich sound and powerful bass for a great music, movie and gaming experience on the go.
• USB port for digital audio streaming with advanced Sound Blaster processing from a computer and convenient charging - Charge the headset while enjoying high-quality audio with advanced Sound Blaster processing when listening to music, watching movies or playing games on a computer via a USB cable.

• Creative Sound Blaster JAM Bluetooth Headset @ SRP S$69

Creative Booth at IT SHOW 2015
For more Creative products, check out the Creative booth (Hall 601, Booth 6141, Level 6) at IT SHOW 2015 to be held at Suntec Singapore Convention & Exhibition Centre.

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CONTACT INFORMATION
Creative Technology Ltd
Wynne Leong
Tel (65) 6895 4120
wynne_leong@ctl.creative.com