About Creative

Creative Unveils the Outlier Bluetooth® MP3 Headphones: A Powerful On-Ear Headphones with Changeable Fun Colours

Made For Today's Urban Commuter and Health Enthusiast, The Outlandish Ultra-Lightweight Feature-Rich Headphone Boasts 4-Way Music Playback, Hands-Free Calls, Reading Back Text Messages and A Lap Timer

SINGAPORE – 3 September 2015 – Creative Technology Ltd today announced the Creative Outlier, a powerful feature-rich Bluetooth MP3 headphones with changeable colourful acoustic rings. The headphone is specially designed for urban commuters and health enthusiasts who want to enjoy their music indoors or outdoors, with or without their smartphones. Creative Outlier is extremely lightweight – weighing just 93 grams – and will fit easily into just about any rucksack, tote bag or attaché case. The headphone also comes with useful features for health enthusiasts such as the Pacer Mode to keep track of lap or workout timings.

When worn, the lightweight headphone is designed for comfort and durability – it features an extremely flexible and durable headband construction with soft protein leatherette ear cushions. Customised for Creative Outlier, these soft ear cushions fit snugly on the ears for all day comfort.

The Creative Outlier also allows users to customise the look and feel of the headphones. The Creative Outlier comes in two colours: pristine white or bold black, but allows you to attach a pair of outlandishly coloured acoustic rings around each of the ear cups to personalise them according to your style. Keep the meticulously-tuned acoustic rings on for well-balanced audio with powerful bass. Remove them or replace them with a more acoustically porous alternative like Rainbow Loom® bands for more bass! With six pairs of silicone rubber coloured rings included in the package, you are spoilt for choice in expressing yourself with 30 colour combinations; be it being affectionate, feeling energetic, bold, or just having fun.

The Creative Outlier gives users the flexibility of customising the look of the headphones even further by allowing them to create their own ear cup attachments. For 3D printing aficionados, users can design and 3D-print their own acoustic rings to truly personalise their headphones! Visit creative.com/outlier to download 3D-print designs.

Sensitive Neodymium drivers, made from an alloy of rare-earth material, deliver rich and powerful sound

When it comes to audio playback, the Creative Outlier is designed to deliver: it comes with two powerful professionally-tuned 32mm Neodymium drivers. Supporting up to 10 hours of playtime on a single charge†, the headphone also allows you to enjoy your music in 4 ways:

NFC-Enabled Bluetooth 4.1
Integrated with the robust Bluetooth v4.1 and NFC technologies, the Creative Outlier allows smartphone users to connect wirelessly easily and quickly! With NFC, simply tap to pair and you're all set to enjoy audio, via Bluetooth.

Built-in MP3 Player
The Creative Outlier, with its built-in MP3 player allows users to easily play their favourite tracks from a MicroSD card. Supporting MP3, WMA and WAV formats, you can now enjoy up to 10,000 high quality MP3 tracks^ using a 32GB MicroSD card directly inserted into the headphones.

USB Audio
The Creative Outlier supports pristine digital audio playback from a computer via USB. In addition, you can also customize your audio settings with the free downloadable Sound Blaster software to deliver the best audio profile for music, movies, and games.

Integrated 3.5mm Aux-In
The speaker comes with an integrated 3.5mm aux-in for connections to all other analog audio devices.

The feature-rich Creative Outlier also comes with other useful features:

Buddy: Smart Voice Notifications App
Android™ users can download Creative's free Text-to-Speech app, Buddy, which reads out notifications or texts, such as SMS, WhatsApp, WeChat, LINE, Viber, Skype, Facebook Messenger, and more.

Built-in Pacer Mode: tells total elapsed time and lap time
With a simple push of button(s), the Creative Outlier will announce* the total elapsed time or lap time to track any activity, such as timed circuit trainings, treadmill runs, or when simply walking in the park.

High Definition Voice Calls
The built-in invisible microphone with ClearSpeech™ Engine actively suppresses external noises and digitally enhances speech clarity so that your conversations are loud and clear. Moreover, it is HD Voice-ready**, breathing life into your phone conversations. Creative Outlier supports a battery life talktime of up to 8 hours on a single charge.†

† Actual battery life will vary with use, settings and environmental conditions.
^ Supports microSD or microSDHC cards up to 32GB formatted in FAT/FAT32. Supported audio formats: MP3, WMA and WAV (16-bit 48kHz PCM). Supports MP3 and WMA up to 320kbps. Does not support WMA Pro/Lossless. Up to 10,000 tracks from an average of 3MB per music track at 128kbps.
* Pacer Mode announcements in English only.
** Works with supported smartphones and mobile networks.

Also available in bold black

Features of the Creative Outlier:

• Bluetooth with NFC for fuss-free wireless audio.
• Integrated MP3 Player lets you play songs directly from a MicroSD Card without using your phone – saves your phone’s battery for important calls and messages. Great for exercising without the hassle of carrying a phone.
• USB Audio for digital lossless playback; charges your device’s battery at the same time.
• HD Call Quality with built-in microphone that uses noise suppression and HD Voice support.
• Buddy App reads incoming messages on Android devices.
• Outlandishly cool with 6 pairs of bundled colourful neon acoustic rings that let users have fun personalizing their style – up to 30 combinations.
• Lightweight (weighs 93g, about 1.5 times lighter than other headphones in this class) and comfortable with leatherette ear cup padding.
• Powerful audio with professionally-tuned 32mm neodymium drivers.
• Available in two colours – pristine white and bold black.

Pricing and Availability

Creative Outlier is now available at SGD159.00 at the online store at creative.com End-October 2015.

For in-country retail store availability, please refer to authorized dealers.

For more information about the Creative Outlier, visit www.creative.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, wireless headphones and portable media devices. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound BlasterAxx that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster, the Sound Blaster logo and Sound BlasterAxx are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. All other trademarks are the property of their respective owners.

CONTACT INFORMATION
Creative Technology Ltd
Eugene Chong
(65) 6895 4190
yochong@ctl.creative.com