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MEDIA ALERT - Creative Launches European Sound BlasterX Student Program at DreamHack Winter 2016

The Initiative Promises Exciting Giveaways, Special Deals, and Exclusive Community Events for Students

JÖNKÖPING, Sweden - Following a positive response at DreamHack Summer 2016, Creative Technology Ltd today announced at DreamHack Winter 2016 a new European program dedicated for students. This new Sound BlasterX program aims to build an exclusive community of young and budding gamers, and making Creative's gaming and audio products more accessible to them.

“We believe in gamers for life - no gamer is too old or too young. And, we definitely can relate to students who need precision gaming tools, but are held back by a tight budget. Thus, we are truly excited to introduce a new student-exclusive program that offers premium gaming products at wallet-friendly prices. We want to encourage more young gamers in eSports by equipping them with the right gear to give them that competitive edge and be on equal footage with the big boys out there,” said Long Chye Low, General Manager of Creative.

Prizes and Giveaways at the BlasterX Booth
Students dropping by at the BlasterX Booth at DreamHack Winter 2016 will receive Sound BlasterX freebies and stand a chance to win gaming swags in hourly stage shows. They can even participate in the big lucky draw where 4 noblechairs premium gaming chairs will be given away on the last day.

Witness the All-New Sound BlasterX Katana
Visitors will be also able to witness and experience the all-new Sound BlasterX Katana. The powerful all-in-one gaming Under-Monitor Audio System (UMAS) with 150W peak power features a built-in advanced Sound Blaster® processor, 24-bit DAC, Dolby® 5.1 decoding, tri-amplified 5-driver design, a powerful subwoofer and a 16.8 million colour Aurora Reactive lighting system.

Special Appearance by Epsilon eSports and compLexity Gaming
In conjunction with world's largest LAN party, members from the Epsilon eSports and compLexity Gaming teams will be at the booth and open for challenge from visitors who are up for it. They will also talk about the Sound BlasterX Series, as well as share their experiences in competitive eSports gaming.

The Sound BlasterX Series will be demonstrated at Booth B01:06, DreamHack Winter 2016.

To sign up to the Sound BlasterX Student Program, visit en.creative.com/edu.

For more information about the Sound BlasterX Series, visit BlasterX.com.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, and powerful audiophile-grade amplifiers and digital audio converters. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound Blaster X7 that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

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This announcement relates to products launched in Europe. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and the BlasterX logo are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. All rights reserved. Dolby is a registered trademark of Dolby Laboratories. All other trademarks are the property of their respective owners.

CONTACT INFORMATION

Creative Technology Ltd
Eugene Chong
(65) 6895 4190
yochong@ctl.creative.com