About Creative

Creative Keeps Up Award-winning Streak at CES 2019 with Sound BlasterX G6 Inducted as Innovation Awards Honoree

Combining Audiophile-Grade Componentry with a Quad-Core Audio Processor, Creative's Latest Flagship USB Sound Card Provides the Ultimate Gaming Audio Experience

SINGAPORE - 9 November 2018 - Creative Technology Ltd today announced that it has been named a CES 2019 Innovation Awards Honoree for the Sound BlasterX G6 USB sound card in the Gaming category. Following the double Innovation Awards Honoree wins for Sound BlasterX AE-5 at CES 2018, this is further testament to Creative's standing as a worldwide leader in audio technology.

The Sound BlasterX G6 is a feature-filled audio powerhouse with a svelte form factor.

Built on 30 years of Sound Blaster audio processing technology, the Sound BlasterX G6 was developed with the belief that audio performance is every bit as important as visual quality in gaming and entertainment enjoyment. With its onboard audio processing capabilities powered by its SB-Axx1 chip set, the Sound BlasterX G6 is the only hardware audio solution which provides high-level performance that is consistent across all platforms, regardless of whether one is gaming on PS4, Xbox One, Nintendo Switch or PC.

The Sound BlasterX G6 is versatile enough to be a hardware Dolby Digital decoder, creating essentially limitless virtual surround channels for headphones and speaker systems. It also offers best-in-class audiophile-grade playback of standard and hi-res content with up to 32bit / 384 kHz content playback and a pristine 130 dB dynamic range. It also stands out as the only portable DAC / AMP to offer Xamp proprietary bi-amplification, which powers each earcup separately for smooth and accurate distortion-free playback.

The Sound BlasterX G6 will be showcased at CES 2019 - the world's largest consumer electronics show - which runs January 8-11, 2019, in Las Vegas, Nevada at The Venetian Meeting Rooms, 2nd Floor, Bassano 2701. For more information on Sound BlasterX G6, please visit sg.creative.com/p/sound-cards/sound-blasterx-g6.

CES Innovation Awards - Celebrating the Best in Consumer Technology
CES is regarded as the global stage where next-generation innovations are introduced to the marketplace, and the annual CES Innovation Awards program is a highlight event which honors outstanding design and engineering in consumer technology products. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers, and members of the trade media to honor outstanding design and engineering in cutting-edge consumer electronics products across 28 product categories.

Entries are evaluated on their engineering, aesthetic and design qualities, intended use or function and user value, unique or novel features present and how the design and innovation of the product directly compares to other products in the marketplace. Products chosen as CES Innovation Awards Honorees reflect innovative design and engineering in some of the most cutting-edge tech products and services in the market. CES 2019 Innovation Honoree products are featured on CES.tech/Innovation.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions which include premium wireless speakers, wireless headphones, and powerful audiophile-grade amplifiers and digital audio converters. Today, Creative re-invents the Sound Blaster, which has a user base of over 400 million, with its ground-breaking Sound Blaster Roar and Sound Blaster X7 that aim at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets. Creative's proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

Beyond Sound Blaster, Creative has also unveiled X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse hosts, bridges and enhances a multitude of state-of-the-art technologies and entertainment platforms, and personifies the Audio of Tomorrow.

# # #

This announcement relates to products launched in the Asia Pacific region. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo and Sound Blaster are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved. All other trademarks are the property of their respective owners.

CONTACT INFORMATION