About Creative

Creative BT-W4: Simply in Sync

SINGAPORE - 14 June 2022 - Creative Technology today launched Creative BT-W4, its latest Bluetooth audio transmitter which combines seamless connectivity and high-resolution audio for a superior wireless experience, giving users an edge in the increasingly cluttered RF environments of today, be it for work or play.

Creative BT-W4 simply brings seamless connectivity, superb listening and easy switching of devices.

Featuring the latest aptX Adaptive codec, the BT-W4 is able to monitor connection quality, type of content and optimally adapts the bitrate for the user's RF environment efficiently - automatically and entirely fuss-free. It also offers high-resolution 24-bit audio streamed at 48 kHz, and along with the reliability of the connection assured with Bluetooth 5.2, users can expect uninterrupted and all-round enhancements in clarity and depth for music, movies and games.

The versatility of the BT-W4 shines through with easy switching between up to four devices at the push of a button, making multi-tasking a breeze. An analog plug-in microphone is included and best used with gaming consoles, so that users can easily banter at will with teammates. Completing the voice chat support is the Hands-Free Profile mode, easily activated when connected to a wireless headset.

Users are able to make the BT-W4 their own with various personalization features. When connected to the Creative app, users are able to remotely switch between the paired devices or reset the pairing list, and tweak their audio with the Equalizer and Sound Blaster's Acoustic Engine.

Compatible with PC, Mac, Nintendo Switch, PS4 and PS5, Creative BT-W4 is a worthy ally for demanding users, as a competent tool that does it all with simplicity.

Pricing and Availability
Creative BT-W4 is priced at S$69 and is available at the Creative online store.
For more information on Creative BT-W4, visit creative.com/BTW4.

About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for driving the multimedia revolution - which established a user base of 400 million - Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed ‘the soundbar of the gods' personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new game-changing technology for headphones called Super X-Fi^® Headphone Holography. This technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive experience - with the same original depth, detail, realism, and spaciousness - in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person's unique anthropometry. Super X-Fi has won multiple accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth^® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved.

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