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Creative Zen Air SXFI & Creative Zen Hybrid SXFI: Tap into the World of Super X-Fi

Experience Spatial Audio with the Latest TWS Earbuds and Headphones, Where the Magic of Super X-Fi Unfolds with a Single Tap, Bringing Immersive Soundscapes to Life.

SINGAPORE - 16 May 2024 - Creative Technology today proudly unveils its latest True Wireless Stereo (TWS) earbuds and headphones, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI, designed to transport users into the immersive world of Super X-Fi. With a simple tap, users can expand their soundstage and be engulfed in every detail of their preferred content across platforms like Netflix, Spotify, and YouTube, all powered by the built-in SXFI technology. Boasting additional features such as Adaptive Hybrid ANC and Ambient mode, Bluetooth 5.3, low-latency of up to ~100 ms, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI are poised to redefine how users engage with their favorite content.

Creative Zen Air SXFI

Creative Zen Hybrid SXFI

Latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI allows users to easily unlock the immersive realm of Super X-Fi with every play.

Renowned for its ability to recreate the expansive soundstage of a high-end multi-speaker surround system, Super X-Fi now shines in the latest Creative Zen Air SXFI and Creative Zen Hybrid SXFI, enriching users' listening experience with spatial audio. With Super X-Fi activated, users can transcend the boundaries of traditional stereo sound, immersing themselves in a three-dimensional audio world teeming with heightened realism and depth. Whether it's the thunderous roar of a cinematic explosion, the subtle rustle of leaves in a forest, or the precise positioning of footsteps in a game, Super X-Fi delivers unparalleled spatial accuracy and depth, allowing users to truly feel like they're part of the action.

Coupled with the SXFI APP, available on iOS and Android phones, the full potential of Super X-Fi can be further unlocked by personalizing Super X-Fi to users' exact head and ear shape for an even more precise rendition.

Beyond the Super X-Fi integration, the Creative Zen Air SXFI and Creative Zen Hybrid SXFI are loaded with a bunch of nifty features to cater to today's diverse users. With Hybrid ANC, Adaptive ANC, and Ambient mode, users can seamlessly switch between the three modes, adapting to different environments and choosing to immerse themselves in music or stay aware of their surroundings. Moreover, the low-latency mode ensures audio stays perfectly synced up, whether users are gaming or watching movies. And with Multipoint connectivity, users can easily switch between two Bluetooth devices without missing a beat.

Zooming in on their primary features, the Creative Zen Air SXFI boasts custom-tuned 10 mm Neodymium drivers, ensuring crystal-clear highs and well-balanced mids for an exceptional audio playback experience. With a total playtime of up to 39 hours (with ANC OFF), along with IPX5 water resistance and wireless charging capabilities, it's perfect for those on the move.

On the other hand, the Creative Zen Hybrid SXFI features custom-tuned 40 mm Neodymium drivers, delivering precise highs and deep lows for an elevated audio experience. With an impressive total playtime of up to 70 hours (with ANC OFF), users can enjoy extended listening sessions without any interruptions. Its foldable headband design adds to its portability, and support for analog line-in offers versatile connectivity options. Additionally, the built-in mics with ENC (Environment Noise Cancellation) ensure clearer communication during calls and voice commands, enhancing the overall user experience.

Pricing and Availability
Creative Zen Air SXFI is priced at S$109 and is available for pre-order at Creative.com.
Creative Zen Hybrid SXFI is priced at S$149 and is available for pre-order at Creative.com.
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About Creative
Creative is a worldwide leader in digital entertainment products. Famous for its Sound Blaster^® sound cards and for driving the multimedia revolution - which established a user base of 400 million - Creative drives digital entertainment with cutting-edge audio solutions that include premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers and next-generation home-theatre systems. Aiming at the new mobile networked generation by bridging the worlds of the computer, smartphones, and tablets, Creative continues to reinvent the Sound Blaster, with its ground-breaking Sound Blaster Roar series and USB-audio class of products such as the Sound Blaster X7.

In 2016, Creative unveiled the X-Fi Sonic Carrier: a brand-new concept in hi-res audio and video delivery for home entertainment. This technology powerhouse dubbed 'the soundbar of the gods' personifies the Audio of Tomorrow.

In 2018, Creative launched an all-new game-changing technology for headphones called Super X-Fi^® Headphone Holography. This technology uses computational audio to recreate the listening experience of a high-end multi-speaker system in a professional studio, and delivers the same expansive experience - with the same original depth, detail, realism, and spaciousness - in headphones. Super X-Fi further uses Artificial Intelligence to compute a custom audio profile based on a person's unique anthropometry. Super X-Fi has won multiple accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.

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This announcement relates to products launched in Singapore. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, the Creative logo, Sound Blaster and Super X-Fi are trademarks or registered trademarks of Creative Technology Ltd in the Singapore and/or other countries. The Bluetooth^® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All rights reserved.

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