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SINGAPORE - Creative Labs is pleased to announce a strategic partnership with Westcoast, the UK's largest IT distributor, significantly enhancing Creative's market presence and customer access throughout the United Kingdom.
Expanding Creative's UK Market Penetration
The partnership will leverage Westcoast's extensive reseller and retail partner network to make Creative Labs' full portfolio — including premium headphones, portable speakers, soundbars, and desktop audio solutions — readily accessible across the UK. Customers can anticipate wider product availability, faster deliveries, and enhanced service through Westcoast's efficient logistics infrastructure.
This collaboration marks a critical step in Creative Labs' strategic objective to deepen market penetration, drive growth, and bring its renowned, award-winning audio technology to more consumers and businesses nationwide.
Quote from Creative Labs
“We at Creative Labs are excited to partner with Westcoast to bring our iconic audio innovations to a wider UK audience,” said George Ng, Regional Sales Director for Europe.
“As a pioneer in high-performance audio, Creative Labs is committed to delivering cutting-edge sound experiences. Westcoast's reputation for operational excellence and its strong channel network make it the ideal partner to support our strategic goals. Together, we look forward to bringing Creative's immersive audio solutions into more homes, schools, and workplaces across the country.”
Westcoast, renowned for its extensive reseller network and operational excellence, provides Creative Labs with unparalleled access to key UK sectors such as retail, education, and corporate markets. The distributor recorded a turnover of approximately £4.2 billion in 2023, underscoring its strength and capability to accelerate Creative Labs' growth objectives.
Quote from Westcoast
"We are thrilled to welcome Creative Labs to the Westcoast family. Their legacy of innovation and commitment to quality aligns perfectly with our values. This partnership will enable us to deliver even more value to our customers across the retail and B2b," said Laurie Figzal, Accessories Business Manager at Westcoast.
Why This Matters
For Creative Labs, the partnership represents an important milestone towards achieving greater visibility, market reach, and customer satisfaction in the dynamic UK audio market. For customers and resellers, it translates to improved availability, service quality, and responsiveness, reinforcing Creative's commitment to delivering unmatched audio experiences.
To explore Creative's latest products, visit: www.creative.com
About Creative
Since its founding in 1981, Creative Technology has been driven by a singular mission: to reimagine the way the world experiences sound. A true pioneer in digital audio innovation, Creative introduced the groundbreaking Sound Blaster®, the invention that gave personal computers the gift of sound — and forever changed the landscape of PC multimedia.
Guided by a legacy of bold ideas and breakthrough technologies, Creative continues to lead at the intersection of engineering and imagination. From award-winning sound solutions to advanced personal audio ecosystems, the company's innovations are designed not just to meet evolving needs, but to inspire entirely new possibilities for connection, creativity, and experience.
At its core, Creative remains committed to pushing the boundaries of what audio can achieve — enriching lives, elevating experiences, and defining what's next in sound.
About Westcoast
Founded in 1984 and employing over 1,600 staff across the UK, Ireland, and Europe, Westcoast continues to be a privately‑owned powerhouse in technology distribution. The company's continued accolades — including its sustained #1 ranking in CRN's Top Distributors list and double‑digit growth amidst sector challenges — underscore its exceptional momentum and market credibility.
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