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MEDIA ALERT -- CREATIVE EXPANDS NOMAD JUKEBOX ZEN LINE WITH SLEEK, COMPACT NOMAD JUKEBOX ZEN NX

Pocket-sized NOMAD Jukebox Zen NX 20GB and 30GB MP3 Players Feature New Design and Hold Up To 1,000 Hours Of Music

July 22, 2003

What: Creative, a worldwide leader in digital entertainment products for PC users, today expanded its popular line of award-winning NOMAD® Jukebox Zen digital audio players by announcing the ultra sharp-looking NOMAD Jukebox Zen NX. The NOMAD Jukebox Zen NX is the slimmest, lightest NOMAD Jukebox product yet and features a removable, high-capacity Li-Ion battery for up to 14 hours of continuous playback, and USB 2.0 connectivity for super fast file transfers and compatibility with virtually all PCs. The 30GB NOMAD Jukebox Zen NX will ship in August 2003 with an ESP of only US$299.99. A 20GB model will also be available for only US$249.99.

"Creative is very excited to offer the NOMAD Jukebox Zen NX with 30GB for a 40% lower price than the Apple® iPod? 30GB model," said Ho See Kwee, director of marketing for Creative Labs Asia. "Creative was the first to develop cutting-edge features such as creating playlists while away from the PC and AudioSync? , for uploading, downloading and synchronizing music between multiple PCs. Now we continue to innovate with even more functionality by including Sleep Timer and Wake to Music modes for convenience whether traveling or at home. Consumers will also love the new Creative MediaSource? application. It's an easy to use music ripping and organizing program with a fresh, clean interface."

The stylish NOMAD Jukebox Zen NX can store up to 8,000 songs and supports WMA and MP3 formats. Customers can take massive amounts of music on the go and enjoy high-fidelity playback at 98dB SNR for up to 14 hours versus just 8 hours for the Apple iPod on one full charge of the removable and rechargeable Li-On battery with the removable battery, the playtime can be further extended by carrying optional additional batteries. While away from the PC, it's easy to create and edit playlists and search through music libraries using Quick Scroller Navigation. Consumers can also use the Find function to locate tracks using alphabetical input. Music on the NOMAD Jukebox Zen NX is automatically indexed by ID3 tag information and conveniently categorized by genre, album and artist.

The sleek, silver and white NOMAD Jukebox Zen NX makes a stunning match with the cool new Creative I-Trigue? L3450 speakers-connect the Zen to the I-Trigue speakers for a visually pleasing, great-sounding audio system that looks like it should cost hundreds of dollars more.

Bundled Software: The easy to use Creative MediaSource application contains everything needed to convert a CD collection into a portable digital library. A number of music enhancement tools are also included, such as SVM? (Smart Volume Management) to match volume variations across MP3 tracks so no adjustment is needed during playback. The NOMAD Jukebox Zen NX also comes with Creative File Manager to turn the player into a high-speed external hard drive that can be used to store, transport, and transfer photo, text and video files.

More information: The NOMAD Jukebox Zen NX ships with a designer black travel pouch with belt clip, comfortable stereo earphones, and universal power adapter. More information is available at www.asia.creative.com.

About Creative: Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed NOMAD Jukebox. Creative's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

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This announcement relates to products launched in the Asia Pacific. The product names, prices and availability are subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, Sound Blaster, AudioSync, SVM, MediaSource and I-Trigue are trademarks or registered trademarks of Creative Technology Ltd. in the United States and/or other countries. NOMAD is a registered trademark of Aonix and is used by Creative Technology Ltd. under license. Apple and iPod are trademarks of Apple Computer, Inc. All other brand or product names mentioned herein are trademarks of their respective holders and are hereby recognized as such.

NOTE: Price comparisons are based on information in Apple's press release dated 4/28/03 and published on Apple's website

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